Branding Brief

1- Your Name:

2- Your Email:

3- Company Name:

4- Where is your company located?

5- When was the company established?

6- What is the product (products) or service (services) your company offers?

7- Who are your competitors? (Preferably attach links to competitors’ pages)

8- What makes you different from your competitors?

9- Do you have a unique or special story behind your company?

10- What are the preferred colors?

11- Do you have a logo or company mark that can be used as part of the logo?

12- Do you have any visual references or inspirational images related to your brand?

13- Where do you see your brand/your company after 5 years?

14- Who is your audience? Describe them in detail and how to influence them.

15- What does your audience want?

16- How does your audience find out about your product or organization?

17- Why should your audience choose you over others?

18- What are the keywords that you want your audience to associate with your brand? (Including values and traits that describe your company)

19- In general, what logos or brands do you think your audience loves and why?

20- Your favorite design / a design you didn’t like or didn’t meet expectations

21- What is your goal?